We created AR for Gunma Digital Land, held in Takasaki City, Gunma Prefecture.
We presented impressive 3D dinosaurs, providing content that the whole family could enjoy.
In addition to the dinosaur AR, we also created photo frames featuring Gunma specialties, and installed AR at various points to encourage people to tour the event.

About Gunma Digital Land

Gunma Digital Land was a future-creating exhibition and experience event held on March 21st and 22nd, 2023, with a theme of "digital," bringing together cutting-edge technology and unique products and services. The
diverse content offered included booths from around 130 companies, lectures, and a zip line that families could enjoy, making it an event that could be enjoyed by people of all ages.

A project aimed at touring the venue

In creating Gunma Digital Land's original AR, we wanted to create a project that would allow people to travel around the event venue, so we developed four ARs that could be enjoyed at each point.

We created two 3D Object ARs and two MetaSparks.

Gunma Digital Land original AR

■3D Dinosaur AREnjoy
impressive dinosaurs in 3DARThe Tyrannosaurus that appeared in the large venue was a highlight. Its power and size attracted the attention of not only children but also adults, and it was enjoyed by many people.

■3D Haniwa AR3D AR
of Gunma's famous HaniwaHaniwa horse and human figures are animated and fun to watch.It also features the "Gunma Digital Land" logo and allows you to take commemorative photos.

■Gunma Specialty Photo Frame An
AR photo frame (Meta Spark) featuring Gunma specialties. The daruma dolls and green onions move with a tap, allowing you to take a wide variety of photos.

■Gunma Digital Land original photo frame
A futuristic AR photo frame (Meta Spark) inspired by the Gunma Digital Land logo. You can take a commemorative photo of your visit to the venue.