To coincide with the release of Asahi Spice Beer, which was released in limited quantities on March 1, 2024, on the new product test sales site "ASAHI Happy Project," we created a Web AR campaign aimed at increasing survey response rates.

AR planning to lead product surveys

ARWorks has created an AR app that will guide users who purchase Asahi Spice Beer to a product survey. This tracking AR app reads the 2D barcode on the AR flyer enclosed with the product, and when you hold your smartphone over the beer can, the Asahi Happy Project logo and illustrations begin to move. The AR app has a button that says "Click here to take the survey," which takes you to the product survey page. The app was planned
and created with the aim of encouraging users to complete the survey by having fun with AR.

*Web AR allows you to experience AR on your smartphone's web browser without needing to download a dedicated app.

Creating an announcement flyer

This time, we were also in charge of designing the AR promotional flyer to be enclosed with the product.

*This content can only be launched by users who have purchased the product, so it cannot be launched from the 2D barcode in the image.

About the ASAHI Happy Project

ASAHI Happy Project is Asahi Beer's e-commerce site and website for test selling new products in limited quantities and aiming to develop new products.
Users who purchase a product answer a questionnaire about the product's taste and packaging, and the results of the questionnaire are used in Asahi Beer's product development.
[Website Overview]
Site name: ASAHI Happy Project
URL: https://happyproject.asahibeer.co.jp