We have created a web AR to improve the survey response rate in conjunction with the release of Asahi Spice Beer, which was released in limited quantities on the test sales site for new products, "ASAHI Happy Project," starting March 1, 2024.
Contents
AR project that will lead to product surveys
This time, ARWorks produced AR, which leads to product surveys answered by users who purchased Asahi Spice Beer. A tracking AR game will scan a two-dimensional barcode from the AR announcement flyer enclosed with the product, and hold your smartphone over a beer can to get you moving the logo and illustration of "ASAHI Happy Project." There is a button on the AR, and the button "Survey here" will move you to the product survey response page.
This was planned and produced with the aim of encouraging survey responses by enjoying AR.
*Web AR does not require downloading a dedicated app, so you can experience AR on your smartphone's web browser.
Creating an announcement flyer
This time I was also in charge of designing and creating the AR announcement flyer that was enclosed with the product.
*This content can be launched by users who purchase the product, so it cannot be launched from the 2D barcode in the image.
About ASAHI Happy Project
The ASAHI Happy Project is Asahi Beer's e-commerce and website that aims to develop new products by testing and selling new products in limited quantities.
Users who purchase the product will answer a survey regarding the taste and packaging of the product, and the contents of the survey will be used in Asahi Beer's product development.
[WEB site overview]
Site name: ASAHI Happy Project
URL: https://happyproject.asahibeer.co.jp
AR Works not only designs, produces and develops new promotions tailored to the usage and situation, but also
supports customers from the planning stage. We can
create AR that suits the needs of the company, such as web AR without an app, and creating Meta Spark, which is ideal for marketing on social media.
Please feel free to contact us first.
Related achievements
Provides AR Stamp Rally (Web AR) for Daiba Park Historic Sites
Tokyo Port Pier
Second AR quiz rally project at the World Heritage Tomioka Silk Mill
Tomioka Silk Mill
A powerful dinosaur AR for event visitors, organized by Gunma Prefecture
Gunma Prefectural Government Office
