We created a Quiz AR (Web AR) for the Tomioka Silk Mill, a World Heritage Site in Tomioka City, Gunma Prefecture.
We also created Meta Spark (SNS AR) as a prize for the quiz.
The event was titled "Take the Quiz! Aim to Become a Tomioka Silk Mill Master!" and involved touring the venue, deepening understanding of the Tomioka Silk Mill.

About Tomioka Silk Mill

Tomioka Silk Mill was established in Tomioka City, Gunma Prefecture, as Japan's first full-scale mechanized silk-reeling factory, and
many cultural assets, including the original buildings, have been preserved.
Today, it is a representative tourist spot in Gunma Prefecture and is registered as a UNESCO World Heritage Site, attracting approximately 300,000 visitors annually (number of visitors in fiscal year 2022).

Background of the introduction

This project was started with the aim of allowing tourists to explore the Tomioka Silk Mill more thoroughly and enjoy every corner of the facility, with families and young people as the main targets.

A tour of the Tomioka Silk Mill, visiting various spots and answering AR quizzes

The event is titled "Take the Quiz! Aim to become a Tomioka Silk Mill Master!" and involves participants attempting to answer all the questions correctly by scanning QR codes installed at various locations within the Tomioka Silk Mill.
Those who successfully answer all the questions will receive a Tomioka Silk Mill original magnet and an original AR gift.

This time, we also used AR Works to create the flyers and leaflets for the AR activation marker.
The design is pop and takes into account the retro feel of the Tomioka Silk Mill, so that it can be enjoyed by families.