[AR experience available] The dinosaurs start moving on the spot! Examples of use of AR dinosaurs and their introduction points

In this article, we'll explain why AR dinosaurs are currently a hot topic, and introduce some actual use cases and key points for implementing them.
At the end of the article, we've prepared content that allows you to actually experience AR, so be sure to read to the end.

What are AR dinosaurs? Why are they attracting attention now?

"A dinosaur appeared right before my eyes!"
Event attendees are often heard exclaiming this way about AR dinosaur content that uses augmented reality (AR) technology.
For example, a Tyrannosaurus Rex moves realistically, roaring as it walks right in front of you -
the immersive experience and impact it creates leave a lasting impression on both children and adults.
At events where AR has actually been introduced, many have responded with comments like "It looks great on social media" and "It makes me want to take photos and videos," and it has gained attention as an experiential content.
Recently, there has been an increase in content that uses AR to recreate not only dinosaurs, but also other creatures and historical buildings.
The ability to "experience them appearing as if they were real" on the spot is a major attraction, and its use is expanding to education, tourism, and regional promotion.

Why AR dinosaurs are attracting attention

There are several reasons why AR dinosaurs are now being introduced at many events

1. The spread of smartphones and tablets

No special equipment is required, so anyone can enjoy it easily on the spot

2. Growing demand for experiential content

Since the COVID-19 pandemic, we have shifted from exhibitions that are simply for viewing to content that can be experienced and enjoyed

3. Works well with social media sharing

It also helps increase the buzz around the event as photos and videos look great

"Super realistic dinosaur experience" becomes a hot topic | Introducing noteworthy AR event examples

One of the reasons AR dinosaurs are gaining attention is that they allow you to "experience the dinosaurs as if they were really there."
Combining not only the visuals but also the massive scale, realistic movements, and powerful sounds, they create an immersive experience that makes you feel as if the dinosaurs are right there in front of you.
At one event, a child had a realistic reaction: "When the dinosaur approached, he literally ran away."
This strong impact is the reason they are becoming a hot topic through social media posts and word of mouth.

Featured Case 1: Smithsonian National Museum of Natural History, USA

The Smithsonian National Museum of Natural History in Washington, D.C., USA, is running an advanced exhibit utilizing the AR app "Skin and Bones."
Using this app, visitors simply hold their smartphone over a dinosaur skeleton on display, and a realistic, fleshed-out dinosaur is displayed in AR.
Visitors can observe the dinosaur moving in real time, right there, experiencing a sense of presence and a deeper understanding that was not possible with traditional static exhibits.
This AR exhibit uses visual expressions based on scientific research, and is highly regarded not only for its entertainment value, but also for its academic credibility and educational effectiveness.
Source: https://www.si.edu/newsdesk/releases/smithsonian-brings-historic-specimens-life-free-skin-and-bones-mobile-app

Featured Case 2: Royal Ontario Museum (ROM), Toronto, Canada

The Royal Ontario Museum, one of Canada's largest museums in Toronto, has previously hosted an AR dinosaur experience linked to its dinosaur fossil exhibit, which attracted attention for its presentation that recreated the dinosaurs' appearances at the time through smart devices.
In this AR exhibit, a full-body image of the dinosaur is superimposed on the fossils on display using a smartphone or dedicated tablet.
The presentation, which focused on popular species such as Tyrannosaurus and Stegosaurus, was particularly well-received.
Source: https://www.rom.on.ca/whats-on/exhibitions/ultimate-dinosaurs-giants-gondwana

Featured Case 3: Fukui Prefectural Dinosaur Museum in Fukui Prefecture

The Fukui Prefectural Dinosaur Museum, known as one of the largest dinosaur museums in Japan, incorporates AR video technology into some of its exhibits.
AR signage installed next to skeletal specimens includes content that recreates the dinosaurs moving, making the museum's approach more realistic to visitors. This is an attempt to
combine local dinosaur culture with cutting-edge technology, aiming to achieve both educational value and an immersive experience.
Source: https://news.yahoo.co.jp/articles/0468f151a059a61c0f9d4d2974edd14f92efafe7

The benefits of introducing AR dinosaurs | Explaining the effects on events and educational value

Highly effective at attracting customers and naturally extending their stay

The greatest appeal of AR dinosaurs is the extraordinary experience of being able to experience surprises on the spot. The realistic appearance of giant dinosaurs attracts the attention of visitors from children to adults, and acts as a device that makes them want to stop and experience it.
In addition, because it is designed so that visitors can take photos and videos on the spot, visitors tend to naturally stay for a long time.

It also works well with social media, which directly translates into advertising effects

AR dinosaurs are the perfect content for posting photos and videos on your smartphone.
Commemorative photos and reaction videos taken by participants are easily shared on social media platforms such as Twitter (formerly known as X), Instagram, and TikTok,
making the content itself a great social media promotion tool.

Fun for parents and children | Experiences designed for families

AR dinosaurs are characterized by their easy-to-use system that can be experienced by people of all ages.
Just by holding a smartphone over the device, the dinosaurs appear, so even children can enjoy the experience without getting lost.
For example, parents can take photos and record their children's amazement, or take commemorative photos of parents and children with the dinosaurs, which can then be posted on social media or kept as a memory.
This type of interaction that naturally occurs is a major point in that it tends to increase satisfaction and repeat visit rates.

Educational value too! Content that is "fun while learning"

AR dinosaurs are not just for entertainment.
By visually recreating the movements, skeletons, and habits of dinosaurs in an easy-to-understand way, they also have value as educational materials.
AR allows you to "learn in a immersive way" about topics such as "how to walk," "structure," and the process of extinction and evolution, so there are many benefits to introducing them to local governments and educational institutions.

Prevent failure! Know-how you should keep in mind when implementing

When introducing AR dinosaurs to an event, it is essential to make practical preparations in advance to avoid unexpected problems.
Here we will clearly introduce the issues that often arise on site and specific measures to prevent them.

1. Beware of communication and equipment problems

An AR experience can only be realized with a smartphone or tablet and a stable communication environment.
At the venue, there are cases where the image does not appear due to unstable communication, or the device settings are not correct and the device cannot be started.
To avoid such problems, it is essential to check the operation of the equipment in advance.
It is also a good idea to check the communication status at the venue and prepare a backup line such as a mobile router if necessary.

2. If the operation is difficult to understand, customers will abandon the service midway

Even if visitors are interested, it's not uncommon for them to leave without even trying it out because they don't know how to operate it or they open the app but it doesn't respond.
To prevent this from happening, it's important to provide clear instructions on how to operate it.
You can lower the barrier to experience it by showing the steps on large panels or POPs at the venue, or by having staff provide verbal support.
Also, preparing videos or flyers explaining how to operate it in advance will allow even first-time visitors to participate with confidence.

3. Don't forget to take measures against "crowding" due to popular content

AR dinosaurs attract a lot of attention, and there are cases where more people than expected gather.
This is especially true at event venues with limited space, where situations like "queues forming" and "confusion as people wait for their turn to experience the experience" can develop.
To alleviate this congestion, it is important to design the flow of people throughout the venue.
By setting up multiple AR experience markers to disperse the flow of people and by deploying guide staff to encourage smooth circulation, you can prevent confusion at the venue.

The future potential of AR dinosaurs and ideas for using them in company events

By combining a company's brand mascot or product character with an AR dinosaur, you can simultaneously create experiential content and branding. The
green dinosaur character created by your company is an exquisite combination of realism and cuteness,
making it a design that can be used safely in families, educational settings, shopping malls, and more.
The "slightly cute dinosaur" is particularly effective in situations where you want to convey a soft impression, and can be widely used as an AR presentation that is not too stiff but still catches attention.

As you can see, AR dinosaurs have the flexibility to express your company's unique worldview depending on how you use them.
Why not try designing an original dinosaur experience that suits your brand image and target audience?

You can experience more than just dinosaurs! Introducing AR content you can try out

"Not just dinosaurs!" AR Works offers a variety of exciting AR experiences, including dinosaurs.
Be sure to try out the AR content you can actually experience!

① Dinosaur AR

This AR content gives you the feeling that a dinosaur appears on the scene and is about to start moving at any moment.
The size, roar, and even the movements of a large dinosaur are realistically reproduced, making it an extremely effective event tool for creating an "extraordinary experience."
This content also makes the most of AR's strength of being able to make non-existent objects appear in the scene.

②Drone AR

This AR content allows you to see a drone flying through the air right before your eyes.
It can also be used as a teaching material for learning about the latest technology, and is particularly well-suited for STEM education and exhibition events. By converting drones into AR, you can enjoy them anywhere, even if they are difficult to carry around or operate in a specific location.

③Castle AR

This AR recreates historical buildings in real time.
Like AR dinosaurs, it is effective for recreating things that don't exist in real life or can't be moved. It's also possible to specify a life-size table or location, making it popular as content for tourist spots and historical events.

④Aquatic life AR (goldfish AR)

You can experience AR where fish appear in a realistic way, making you feel like you are in the ocean.
The movements, shapes, and scale of the fish are fascinating and cannot be conveyed in an illustrated book.

summary

AR dinosaurs are currently garnering attention as a next-generation attraction tool that combines visual impact with an immersive experience.
Actual case studies have shown that AR dinosaurs significantly contribute to livening up events and generating buzz, with reactions such as, "It was so realistic my child practically ran away," and "It was an experience I wanted to post on social media."
AR dinosaurs also offer unique features, such as ease of use that parents and children can enjoy together, educational aspects that encourage learning, and design flexibility that allows for flexible collaboration with local communities and businesses.
These combined features are driving their use in a variety of fields, including promotions, regional revitalization, and education.
Even for in-house events, using "not-too-realistic, slightly cute dinosaurs" can be safely implemented in situations that require a less intense presentation, making them perfect for families and the educational market.

If you are considering introducing AR, we recommend "AR Works"

In order to effectively utilize AR as a marketing strategy,
the ideal production company is to have a balanced balance of "technical capabilities," "proposition capabilities," "expression capabilities," and "operation support."

AR Works offers the flexibility to meet the following needs:

Please feel free to contact us first!

Introducing AR Works achievements

Below is a list of materials for those who want to use AR for promotion.
You can also check examples using Web AR, Touch AR, etc.
Please feel free to download it.

Introducing AR use scenes and examples

This is a collection of AR case studies that can be used in a variety of situations, from business, entertainment to World Heritage Sites.

Introducing examples of use related to tourism and AR

This is a collection of AR case studies that can be used in tourism marketing.