[AR experience available] The dinosaurs start moving on the spot! Examples of use of AR dinosaurs and their introduction points

In this article, we will explain why the currently popular "AR dinosaurs" are gaining attention, and introduce actual use cases and tips for introducing them.
At the end of the article, we also have content that allows you to experience AR, so please take a look until the end.

What is an AR dinosaur? Why are you attracting attention now?

"A dinosaur has appeared in front of you!"
This is what people who have heard from event participants are AR dinosaur content using AR (augmented reality) technology.
For example, a tyrannosaurus moves realistically and walks in front of you, making noises -
its immersiveness and impact make a strong impression not only for children but also for adults.
Events where AR has actually been introduced have received many reactions such as "it looks great on social media" and "it makes you want to take photos and videos", and is attracting attention as an experiential content.
Recently, there is an increasing number of content that can be reproduced not only in dinosaurs but also in AR, including other creatures and historical buildings.
The great attraction is that you can have an "exhibition of real experience" on the spot, and it can be used for education, tourism, and local promotions.

Why AR dinosaurs are attracting attention

There are several reasons why AR dinosaurs have become introduced at many events.

1. Popularization of smartphones and tablets

No special equipment is required, making it easy for anyone to enjoy it on the spot.

2. The growing need for experiential content

Since the COVID-19 pandemic, we have shifted from an exhibition that is just about "seeing" to content that is "experienced and enjoyable."

3. Good compatibility with social media sharing

Photos and videos stand out, making it a great help to improve the topic of events.

"Absolutely realistic dinosaur experience" is a hot topic | Introducing popular examples of AR events

One of the reasons why AR dinosaurs are attracting attention is that they can have a "really experience of dinosaurs there."
Not only the video, but also the huge scale, real movements, and powerful cry combine to create an immersive experience that seems to have appeared on the spot.
At one event, there was a real response, "When the dinosaurs approached, the child really ran away."
This strong impact is the reason why it has become a hot topic through social media posts and word of mouth.

Highlights 1: Smithsonian National Museum of Natural History, USA

The Smithsonian National Museum of Natural History in Washington, DC, USA features advanced exhibitions using the AR app "Skin and Bones."
Using this app, you can simply hold your smartphone over the skeleton specimen of the dinosaur on display and see a fleshed, realistic dinosaur in AR.
Visitors can observe live dinosaurs moving in real time on the spot, allowing them to experience a sense of realism and deepen their understanding that was not possible with traditional static exhibitions.
This AR exhibition is visually expressed based on scientific research, and is highly regarded not only for its entertainment, but also for its academic reliability and educational effect.
Source: https://www.si.edu/newsdesk/releases/smithsonian-brings-historiic-specimens-life-free-skin-and-bones-mobile-app

Highlights 2: Royal Ontario Museum (ROM) in Toronto, Canada

The Royal Ontario Museum, one of Canada's largest museums in Toronto, has had a track record of AR dinosaur experiences in conjunction with the fossil dinosaur exhibition, and its production, which recreates the appearance of the time through a smart device, has attracted attention.
In this AR exhibition, a full-length dinosaur image will be displayed overlaid on top of the fossils on display using a smartphone or a special tablet.
The production, which focused on popular species such as Tyrannosaurus and Stegosaurus, was particularly highly praised.
Source: https://www.rom.on.ca/whats-on/exhibitions/ultimate-dinosaurs-giants-gondwana

Featured Case 3: Fukui Prefectural Dinosaur Museum in Fukui Prefecture

The Fukui Prefectural Dinosaur Museum, known as one of Japan's largest dinosaur museums, features productions that incorporate AR visual technology in some of the exhibitions.
The AR signage is installed next to the skeletal specimen, and features content that recreates the scene of the dinosaurs moving, and visitors have made efforts to convey the real dinosaurs.
This is an attempt to combine local dinosaur culture with cutting-edge technology, and aims to balance educational value with an immersive experience.
Source: https://news.yahoo.co.jp/articles/0468f151a059a61c0f9d4d2974edd14f92efafe7

Benefits of introducing AR dinosaurs | Explaining event effects and educational value

It has a high effect on attracting customers and naturally extends your stay time

The greatest appeal of AR dinosaurs is its extraordinary nature that allows you to experience surprises on the spot. The realistic appearance of a giant dinosaur is used as a mechanism that attracts visitors from children to adults, and makes them want to stop and experience it.
Additionally, since the site is designed to allow you to take photos and videos on the spot, visitors tend to stay longer.

It also goes great with social media. Directly contributing to advertising effects

AR Dinosaurs are "wonderful" content that is perfect for posting photos and videos on your smartphone.
Commemorative photos and reaction videos taken by experienced users are easily spread on X (formerly Twitter), Instagram, TikTok, etc., and
the content itself functions as a social media promotion tool.

Enjoyable for parents and children | Experience design ideal for families

AR dinosaurs are characterized by a mechanism that can be easily experienced by people of all ages.
Dinosaurs appear just by holding your smartphone, so even children can enjoy it without hesitation.
For example, parents can become photographers and record their child's surprises, or parents and children can take commemorative photos with the dinosaurs, and post them on social media or leave them as memories.
The main point is that this way of interacting naturally leads to increased satisfaction and repeat rates.

Educational value is also ◎ To content that can be enjoyed while learning

AR dinosaurs are more than just entertainment.
By visually and clearly reproducing the movements, skeletal structures, and habits of dinosaurs, it also creates value as a teaching material.
As you can "learning" topics such as "ways walking," "structures," and "the process of extinction and evolution" through AR, the benefits of introduction are also extremely high for local governments and educational institutions.

Prevent failure! Know-how to keep in mind when introducing it

When introducing AR dinosaurs to events, practical steps in advance are essential to prevent unexpected problems.
Here we will explain in an easy-to-understand manner the common issues that occur on the ground and the specific measures to prevent them.

1. Beware of communication and equipment problems

An AR experience can only be achieved when you have a smartphone, tablet, and a stable communication environment.
There are also cases where people say, "The communication is unstable and the video cannot be output," or "The device settings do not match and cannot be started."
To avoid these problems, it is essential to use equipment to check the operation beforehand.
It is also safe to check the communication status at the venue and prepare a spare line, such as a mobile router, if necessary.

2. If the operation is difficult to understand, the customer will leave midway

Even if visitors get interested, they often end up leaving because they don't get the experience because they don't know how to operate it or because they open the app but have no response.
To prevent such a situation, it is important to clearly guide the operation process.
By showing procedures at the venue using large panels and POPs, and by providing staff with verbal support, you can lower the hurdles for the experience.
Additionally, if you prepare videos and flyers explaining how to operate the program in advance, even first-time users can participate with peace of mind.

3. Don't forget to take measures against "crowd" due to popular content

AR dinosaurs are attracting a lot of attention, and in some cases, people gather more than expected.
Especially in event venues where space is limited, situations can lead to "lines" and "confusion occurs when waiting in line for the experience."
To alleviate this kind of crowding, it is important to design the conductors throughout the venue.
By setting multiple markers for the AR experience to distribute the flow of people, and by assigning guidance staff to encourage smooth travel, you can prevent confusion on the site.

Future possibilities for AR dinosaurs and ideas to use at our own events

By combining company brand mascots and product characters with AR dinosaurs, you can achieve both experience content and branding at the same time.
The green dinosaur characters created by your company perfectly combine realistic and cuteness, and
are designed to be safe for families, educational sites, shopping malls, etc.
"A Little Cute Dinosaur" is particularly effective in situations where you want to give a soft impression, and is not too stiff, but can be widely used as an AR production that will attract attention.

In this way, AR dinosaurs have the flexibility to express their own unique worldview depending on how they are used.
Why not design your own dinosaur experience to suit your brand image and target audience?

You can also try other than dinosaurs! Introducing AR content you can actually try

"It's not just dinosaurs!" AR Works offers several exciting AR experiences, including dinosaurs.
Please try out AR content that you can actually experience!

① Dinosaur AR

This AR content gives you the impression that dinosaurs appear on the spot and is about to start moving at any moment.
It realistically reproduces the size, sounds, and movements of large dinosaurs, making it extremely effective as an event tool that creates an extraordinary experience.
Additionally, this content makes the most of the strengths of AR, which allows non-real things to appear in the place.

② Drone AR

This is AR content that features drones flying in the air appearing in front of you.
It is also used as a teaching material to learn the latest technology, and is especially compatible with STEM education and exhibition events. In addition, even drones that are difficult to take out or are difficult to start without any location can be made into AR, so you can enjoy it anywhere.

③ Castle AR

This AR recreates historical buildings on the spot.
Just like with AR dinosaurs, it is effective as a reproduction of things that do not exist or cannot move. It is also popular as content for tourist spots and historical events as it can be displayed by specifying actual size platforms and locations.

④ Underwater creature AR (goldfish AR)

You can experience AR where fish appear in the sea with a sense of realism.
The appeal of the movements, shapes and scales cannot be conveyed in an encyclopedia.

summary

AR dinosaurs are currently attracting attention as a next-generation customer attraction tool that can combine visual impact with immersive experiences.
Even in actual cases of implementation, there have been responses such as "it was so realistic that my children really ran away" and "it was a great experience that made me want to post on social media," which shows that it has made me a big contribution to liven up the event and creating a hot topic.
AR dinosaurs also have the advantages of being able to enjoy together with parents and children, educational aspects that will encourage learning, and design freedom that allows them to flexibly collaborate with local and companies.
These elements combine to make them more widely used in a variety of fields, including promotion, regional revitalization and educational settings.
Even at your own events, if you use "a little cute dinosaur that's not too realistic" you can safely introduce it even in situations where it is required to create a performance that is not too hard, making it perfect for families and the educational market.

If you are considering introducing AR, we recommend AR Works.

In order to effectively utilize AR as a marketing strategy,
the ideal production company is to have a balanced balance of "technical capabilities," "proposition capabilities," "expression capabilities," and "operation support."

AR Works offers the flexibility to meet the following needs:

Please feel free to contact us first!

Introducing AR Works achievements

Below is a list of materials for those who want to use AR for promotion.
You can also check examples using Web AR, Touch AR, etc.
Please feel free to download it.

Introducing AR use scenes and examples

This is a collection of AR case studies that can be used in a variety of situations, from business, entertainment to World Heritage Sites.

Introducing examples of use related to tourism and AR

This is a collection of AR case studies that can be used in tourism marketing.