[2025 Edition] A thorough comparison of 7 web AR companies that can be installed without an app!

Web AR is gaining attention as a new promotional method that allows you to easily experience AR without the need for an app.
It is being introduced in all fields, including exhibitions, tourism, education, recruitment, and product promotion, and is expanding as a way to deliver information to users in an intuitive and attractive way.
In this article, we've picked out seven popular companies that are compatible with web AR production, and we'll be introducing the strengths and characteristics of each company!

What is Web AR?

"Web AR" refers to AR (augmented reality) content that can be experienced on a web browser on a smartphone or PC. The biggest advantage is that no app installation is required, and you can easily access it by simply loading two-dimensional barcodes and URLs with the camera.
It is easy for users to experience it, and the implementation hurdle for the management is low, so it is attracting attention as a promotional policy, experiential content at exhibitions and stores.
App-based AR is also used if you want a more rich presentation. However, it is characterized by costly development of apps.
Furthermore, since users need to download the app when using the service, the usage hurdles are higher than Web AR, and it tends to be unsuitable for targeting a wide range of age groups.

Web AR is explained in detail in the following article

Comparative explanation of the characteristics of the 7 Web AR companies (2025 edition)

1. AR Works

Source: AR Works

AR Works is a webAR and AR content production service provided by ProVision Co., Ltd.
It supports a variety of augmented reality (AR) expressions, including photo frames, 3D, stamp rally that can be used without the need for an app, and touch AR that can be experienced by holding your smartphone over an acrylic stand.
Because there is no need for a dedicated app and it is low in price, the implementation hurdles are low, and its feature is that it can handle consistently from planning to operation and maintenance.
We have a wealth of experience in experiential marketing that utilizes 3D, including tourism, exhibitions, product promotion, and education.

▼Service overview

• Reference site: https://promotion.ar-works.jp/web-ar/
• Company website: https://www.pro-vision.jp/

2. BIZ-AR

Source: BIZ-AR

"BIZ-AR" provided by MSoft Co., Ltd. is a planning and development service for WebAR content that can be experienced without an app.
It can also be incorporated into corporate websites and promotional tools, and is characterized by its smooth integration with existing promotional conductors.
It also supports real-scale CG display and content development that utilizes spatial recognition, allowing for AR use to meet a variety of needs.

▼Service overview

• Reference site: https://biz-ar.jp/service/webar/
• Company website: https://www.msoft.co.jp/

3. By AR

Source: By AR

By AR is an AR content production service that is resistant to social media collaboration provided by vartique Co., Ltd.
You can create AR filters that can be used on Instagram, TikTok, and other webAR content that can be deployed on a web browser.
He is good at expressing a combination of social media marketing and AR promotion, and is also great for young people and with experiential campaigns.
It is easy to deal with short-term measures that reduce implementation costs, and can also be used in branding measures.

▼Service overview

• Reference site: https://byar-var.com/
• Company website: https://www.vartique.com/

4. palanAR

Source: palanAR

palanAR is a no-code WebAR creation platform developed by palan Co., Ltd.
Another point is that there is a free plan, making it easy to start small.
It has attracted particular attention in terms of ease of implementation, ease of UX design, and low cost, and is being used in a variety of ways, including education, exhibitions, and advertising.

▼Service overview

• Reference site: https://palanar.com/
• Company website: https://palan.co.jp/

5. NoveltyAR

Source: NoveltyAR

B&P Co., Ltd. is a company with strengths in webAR development for commercial facilities and product promotions.
We provide highly appealing 3D and video productions through the experience of paper media and augmented reality that links printed materials with AR.
It features AR content production focused on UI/UX to match the company's brand and product, and is also a key point that it goes well with experiential marketing measures.

▼Service overview

• Reference site: https://www.bandp.co.jp/ar/
• Company website: https://www.bandp.co.jp/

6. ALAKI Inc.

Source: ALAKI Inc.

ALAKI Co., Ltd. is a production company that can handle the entire process of planning, developing and operating WebAR content.
There are a wealth of AR implementation cases at tourist spots and event venues, and we also support on-site surveys and wire designs that are conscious of user movement.
In addition, the entirely made-to-order production system allows us to propose UI designs and 3D presentations that are optimal for each client's purpose.

▼Service overview

• Reference site: https://alaki.co.jp/lp/webar/
• Company website: https://alaki.co.jp/

7. IEnter Co., Ltd.

Source: IEnter Co., Ltd.

IEnter Co., Ltd. is a company that provides all AR/VR solutions, including WebAR.
We are good at customization development that incorporates WebAR functions into existing websites, allowing you to experience AR from your smartphone browser.
It handles everything from creating 3D objects to implementing AR content and designing UIs all at once, and is characterized by its low cost and short delivery time.

▼Service overview

• Reference site: https://www.i-enter.co.jp/solution/webar/
• Official website: https://www.i-enter.co.jp/

Key points to consider when choosing a WebAR production company

4 comparison points to avoid failure

When choosing a WebAR production company, it is important to choose a partner with "proposition skills" and "technical skills" that suits the purpose of the implementation and the target users.
By comparing the following four perspectives, you can find the best service that suits your company.

1. Proposal ability | Can you come up with flexible ideas that suit your industry and purpose?

Check to see if we have a wealth of implementation and use cases in the same industry as our company, including exhibitions, tourism, education, and sales promotions.
If you are a partner who suggests the best implementation method that suits your company, the chances of successful measures will increase.

2. UX/UI design | Is it a design that anyone can easily experience?

While WebAR allows you to experience it without downloading the app, there is also the risk of being able to leave immediately if the operation is difficult to understand.
Make sure you place importance on smooth experience design (user conductors) and UI design.

3. Expressiveness | Is it possible to create 3D or production that conveys the brand's worldview?

The effects of WebAR depend on the quality of the video production, 3D models, and animation.
The appearance of the product will be the brand image, so check the production history and demos in advance.

4. Support system | Can we handle operations, analysis and improvements?

It's a company that not only supports first production, but also supports effectiveness measurement, improvement proposals, and document creation after release.
Especially if you have no AR knowledge within the company, choosing a partner that is easy to consult with will be the quickest way to success.

If you are considering implementing Web AR, we recommend AR Works.

In order to effectively utilize AR as a marketing strategy,
the ideal production company is to have a balanced balance of "technical capabilities," "proposition capabilities," "expression capabilities," and "operation support."

AR Works offers the flexibility to meet the following needs:

Please feel free to contact us first!

Introducing AR Works achievements

If you are considering introducing AR, please contact AR Works. Using our extensive track record and latest technology, we will propose the most suitable AR solution.

▼List of achievements | AR Works
https://promotion.ar-works.jp/achievement

Download the collection of usage examples

Below is a list of materials for those who want to use AR for promotion.
You can also check examples using Web AR, Touch AR, etc.
Please feel free to download it.

Introducing AR use scenes and examples

This is a collection of AR case studies that can be used in a variety of situations, from business, entertainment to World Heritage Sites.

Introducing examples of use related to tourism and AR

This is a collection of AR case studies that can be used in tourism marketing.