AR photo frames allow you to easily take photos with frames and characters on your smartphone without having to install large signs or panels, and are often used as part of tourism and fan marketing.
In this article, we will explain in an easy-to-understand manner the AR photo frames, which have been attracting attention in recent years, as well as examples and effective ways to use them.
Contents
- What is an AR photo frame?
- Examples of use of AR photo frames
- Benefits of using AR photo frames for business
- Easily promote promotion with AR photo frames that leave you feeling impressed
- Our specialized AR production team provides full support
- Summary of AR Photo Frames
- What are the key points to consider when choosing a company that will lead to results?
What is an AR photo frame?
An AR photo frame is a photo frame that utilizes AR (Augmented Reality). Simply load the URL from a 2D barcode or AR marker with your smartphone camera, and you can easily use frames and filters using images, videos, and 3D materials. You can also take videos as well as photos, so you can dance with the characters and play quizzes.
▼Reference
Examples of use of AR photo frames
We will introduce examples of using photo frames that are used in a variety of fields, including tourism, entertainment, and branding.
Yorunoyo "PreCure AR Photo Rally"
Yokohama City's illumination event "Yornoyo 2023" held an AR photo rally event in collaboration with the anime "PreCure" series.
By controlling the location information using GPS, the rally format allows you to take photos with different characters in all 20 locations. You can take photos with PreCure through designated areas such as Yokohama Station, Osanbashi, and Yokohama Chinatown, making it an effective project to improve travel and travel and fan engagement.
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Hirai Dai Beach Festival Event "THE BEACH TRIP 2024"
AR photo frames have been released at the beach festival event "THE BEACH TRIP 2024" by singer-songwriter Hirai Dai from April to May 2024.
This is a limited edition content that can be launched from the official app, allowing you to take photos with the original characters that are displayed on the screen. It is available only at venues, and the color of the characters changes every day, allowing fans who come to the live show to take photos of precious memories of the event.
Since it is only available on the official app, it is a content that effectively increases fan engagement.
▼Reference
Calbee: "Jagabee "Green Project""
Calbee Co., Ltd. has collaborated with the popular snack "Jagabee" and "Moomin" as the "Green Project" that is working to promote environmentally friendly activities.
The Green Project is taking measures such as supporting forest conservation activities and switching to a new packaging format that reduces oil-derived plastics, and the collaboration hosted campaigns such as selling limited-design packages and revealing AR photo frames.
If you want to promote awareness and understanding of our company's efforts and products to users, AR photo frames that can be spread on social media can be used as effective campaigns.
Bandai "Tamagotchi's Shop"
Bandai Toy Division Co., Ltd. has distributed limited edition AR photo frames at Tamagotchi's official shop, Tamagotchi's shop.
This photo frame allows you to take photos that look like you're inside Tamagotchi by scanning the two-dimensional barcode installed inside the store.
Since you cannot take photos unless you actually go to the store, it is an ideal measure to promote visitors, fan marketing, and commemorate the opening.
Benefits of using AR photo frames for business
The events and campaigns introduced in our use cases are studded with tips for using AR photo frames in your business. In order to make good use of this promotional product, we will explain the benefits of AR photo frames below.
Improve brand awareness
AR Photo Frames allow users to take photos and post on social media while having fun. This makes the relationship between the company and the customer stronger than traditional advertising and promotions, making it easier for users to feel a sense of affinity and attachment to the brand.
Additionally, the ease of posting on social media allows you to expect the spread of brands and campaigns.
Improve customer engagement
AR photo frames are also effective for campaigns that utilize your own brand, content, IP collaboration, and more. By using the world of the work, characters, and actual athletes in AR photo frames, you can increase fan engagement and further promote UGC (User Generated Content) through social media posts.
Acquiring visitors and improving travel and travel rates
When running a campaign at a physical store, event, or tourist spot, you can encourage customers to visit by installing original AR photo frames that can only be used locally or at venues.
Additionally, installing it in multiple locations will also help improve the travel and travel rate.
Data analysis and policy improvements
AR Photo Frames allow users to retrieve their usage status. Therefore, you can use the collected data to effectively optimize future marketing measures and design new measures.
Ease of implementation and cost reduction
AR photo frames can be photographed with a two-dimensional barcode. Since it can be implemented with a simple flyer or poster, it eliminates the need to install large signs and panels on the site, or distribute photo frames and videos to each user, leading to reduced installation and labor costs. If you use a photo frame using Web AR, there is no need to develop expensive dedicated apps.
Additionally, it can be launched using a typical smartphone browser, allowing users to easily experience it.
Easily promote promotion with AR photo frames that leave you feeling impressed
AR photo frames are highly customizable and allow you to easily create a design that suits your target, allowing users to experience it and leave memories at a low cost. Therefore, users can share it on social media immediately after taking a photo, and hopefully spread the excitement of that moment widely.
It is easy to make promotions that will surprise and inspire users, allowing them to deepen their attachment to brands, events, etc.
Our specialized AR production team provides full support
AR Works is supported by a specialized team with a wealth of experience in AR production. Instead of "making what you're requested and then finishing," we handle everything from planning to production to delivery.
We have experience in providing AR-based planning and content to customers in a variety of industries, so we provide tailor-made suggestions to solve your problems and concerns. Please feel free to contact us with information on planning images, production periods, prices, etc.
AR Photo Frame Sample
By scanning the following 2D barcode with your smartphone camera, you can try out samples of AR Photo Frames created by AR Works.
This is a fun photo frame that allows you to change the frame by simply tapping a button or stamp it depending on your mood.
AR photo frames are flexible and can have a variety of functions, allowing you to realize original projects that are different from other companies.
▼Web AR | AR Works
https://promotion.ar-works.jp/web-ar/
Introducing AR Works achievements
You can see the track record of AR Works production below. We introduce a variety of situations, including promotions, events, and attracting attention, so please take a look.
▼List of achievements | AR Works
https://promotion.ar-works.jp/achievement
Summary of AR Photo Frames
AR Photo Frames are a technology that overlays images, videos, effects, etc. on a photo, allowing you to easily take photos with a smartphone or tablet camera.
Because you can create flexible content at low cost, you can effectively promote by clarifying the purpose and target of the project in advance.
There is no need for complicated steps such as installing apps or logging in, and it is easy to participate, making it useful in a variety of situations, including product promotions, events, tourism, and campaigns for fans.
If you would like to implement promotions aimed at increasing brand awareness, fan engagement, and spreading social media, why not consider this as one of the new projects?
What are the key points to consider when choosing a company that will lead to results?
[Latest in 2025] 7 recommended AR photo frame production companies!
We have a thorough comparison of the seven companies that produce AR photo frames, including their strengths, their features, and budgets.
If you would like to consider AR photo frames or don't know what perspective to choose your company, please refer to this.
![[AR experience available] The dinosaurs start moving on the spot! Examples of use of AR dinosaurs and their introduction points](https://promotion.ar-works.jp/wp-content/uploads/2025/07/icatch.jpeg)
